People of Lava - History and Future

Our history

Our history

And our future

People of Lava design, manufacture and market premium LED TV’s and motorized, remote controlled accessories such as mounts, lifts and stands.

We are technology- and design leaders and experts in combining the TV experience with the endless and interactive online world. With a vision to Re-Think TV, People of Lava aims to create products that opens new horizons for the conscious and informed consumer.

Innovation and Experience

Blending the modern with the traditional, the Lava story goes back to the sixties, when a young Lars Svantesson started a chain of Hi-Fi stores, setting the trends in music and consumer electronics for young and fashionable Swedes. Some forty years later, People of Lava is still as passionate about the consumer electronics business and the brand has grown to reach global presence, with own production facilities and state of the art in-house R&D in Sweden.

The story of Lava ́s successful entrance in the world of high quality flat screen televisions began in the late nineties. Knowing the electronics business inside and out, Lava set out on a new vision. They saw the opportunity to combine their insight in consumer-behavior with their own passion for innovative technology. Using some of the most recognized designers in Europe, and searching for the best component suppliers, they put together TVs the world had never seen. The LAVA brand was launched in 2001, with the winning concept of high quality Designer LCD-TVs at a price that people could actually afford.

The great public interest for Lava over the years has attracted a Board of Directors of a highly prestigious character. The Chairman of the Board is the renowned Bo L. Jepson – close advisor to the Swedish Wallenberg family and former CEO or Chairman of more than 20 successful companies – recently Head of Corporate Finance at PriceWaterhouse Coopers. Also a member of the Board, spearheading the interest for the company in Royal and business elite environments is Björn Rosengren, former Minster for Communications and former Minister for Enterprise. Mr. Rosengren is a close friend of the Swedish Royal Family, as well as the former Prime Minister Göran Persson, and he currently serves as Senior Advisor to Kinnevik and the prominent Stenbeck family.

Endorsed design

Lava has become the designers’ best secret, and People of Lava’s elegant TVs with inter-changeable colour frames to fit the interiors are installed in boutique hotels across Scandinavia. From the prestigious Lydmar Hotel in Stockholm, to the Peninsula in Beverley Hills, to the Cinema Hotel in Madrid – the Lava hotels TVs give a lasting impression of style and presence. Lava’s audio and video products are also installed in luxury yachts and boats.

People of Lava became a namebrand with the Swedish reality shows “Roomservice” and “Bygglov”, where Lava products were used in home- makeovers, which led to intense consumer interest.

World leaders and worlds first

People of Lava is not only known for its premium LED televisions – in fact, we are the world leaders in motorized accessories as well. Our mMotion series comprise of every part of how you possibly would like to move your TV – lift or swing, tilt or turn. Imagine sliding your flat screen TV away in a cabinet just by pressing the remote control. Or smoothly gliding the television out from the wall – up to 180 degrees – so that you can watch from the other side of the room – by just a click of a button! That is the power of mMotion and the reason why we today are world leaders within this segment.

Swedish quality, Scandinavian Design

Today, it is clear to the Swedish consumer that the People of Lava brand is about Scandinavian tradition of quality and design; with a similar heritage to companies such as Volvo, Georg Jensen and Orrefors.

A Lava product is produced with the aim of being of the highest quality both in finish and performance. To ensure this, we hand build our screens in Sweden – we think that is the only way to give them the contemporary and unique touch and feel that you deserve.

Stunning reviews

With a great recognition from the press, the innovation-driven company has taken the giant mass-producers by surprise:

  • “The coolest VESA-mount… Ever!” Expert Reviews, UK
  • “This is the internet-TV we want!” Bild & Ljud Hemma, Norway
  • “A vision unlike any other TV manufacturer we’ve spoken to…” Expert Reviews, UK
  • “A revolution in the TV-sofa!” Dagens Industri, Sweden

A Window to the World

Most recently, People of Lava became the first in the world to launch an Android powered TV. The new TV “Scandinavia” is referred to as a “Window to the World” rather than just a TV. Watch TV, check Facebook, watch videos Youtube, send e-mails etc. With Scandinavia you can tap the limitless resources of an open source operating system.

Scandinavia is designed by the Danish design-firm Designit. It’s made in HIMACS, a corian-like material, which is a luxurious composite of mainly natural rock, and other materials. It’s not only beautiful, it also cools the TV, amplifies the sound, and repels dust.

A bright future

People of Lava intends to continue To Re-think TV by releasing new and exciting products for conscious and informed customers. In the cold and boring world of TV conformity, wrapped in black plastic, we are a beacon in the dark, blowing life into a stagnated market.

We dare to stand out, while always maintaing an air of Scandinavia subtlety. We make products for You. Does it sound interesting? Does it appeal to you too?

We are the People of Lava. Care to join us?