Pure & Khor

Design and lifestyle in perfect harmony

For hundreds of years, Swedish crystal has been associated with purity, beauty and quality. This is a heritage we are proud of and it characterises everything we do. We manifiest this pride in our Pure and Khor Lines of high quality LCD TVs.

The simple, clean lines and a white or black shade allows them to blend into their surroundings. The buttons, slot for a CA Module and connections are concealed yet still easily accessible, a fine example of the way we combine stunning design with practical details. The Pure and Khor Line come in two screen sizes – 32” and 40” – and can be stand or wall  mounted. The remote is in brushed aluminium and controls all functions, including Lava’s motorised wall mounts and elevators which are available as accessories.

And if the outside is pure beauty, the inside is the result of our quest to deliver a remarkable picture experience. For example the LCD panels are hand-picked and manually tested, both before and after assembly. We set the market’s toughest requirements on our panels, which means we allow no bright sub-pixels and far fewer dark sub-pixels than the industry norm.

So why do we go that extra mile?

Because you deserve a perfect picture, and a TV that’s so beautiful you’ll want to watch it, even when it’s switched off. For us this is all second nature, but then we are nurturing a legacy built on high quality and crystal-clear beauty. The Pure and Khor LCD-TVs come in the unique luxorious surface if roughly treated rubber. The colors are white (Pure) and black (Khor). The sizes are 32″ and 40″.