A beautiful home deserves a beautiful TV. That’s why we’ve combined Swedish quality with Nordic design to create the Pure and Khor 32″-series – TVs with clean, fresh lines that exudes cool elegance.

While Khor embraces blackness for its soberness and elegance, we made Pure a statement for breaking away from routines. So we made it white.

The result is pure beauty embodied in a discreet yet eye-catching TV. Oh, and two more things: the picture is crystal clear, and below the surface there’s all the digital technology you need for the future.